Business schools, leadership gurus, and strategy guides agree: leaders should have a vision. But the sad truth is that most leaders don’t have one... or at least not one that compels, inspires, and energizes their people. How can something so essential in theory be practiced so little in real life?
A powerful vision may sound like a quality attainable only to a select few—but nothing could be further from the truth. Anyone can expand their visionary capacity. You just need to learn how. In Anticipate, strategy and leadership expert Rob-Jan de Jong, visiting faculty at the Wharton Business School and Thunderbird School of Global Management, explains through research, stories, anecdotes, insights and logic how to develop a powerful vision and master this much-heralded concept with concrete ideas and without the buzzword-laden prose often so characteristic for business and leadership literature.
Anticipate has been praised by both business leaders as well as leadership though leaders. Unilever's CEO Paul Polman endorsed the work with
"We are short of leaders to attack today and tomorrow's challenges and to create a better world for all. Anticipate hopefully unlocks the full potential for the many who aspire to be true leaders, but don't quite know how to get there. I certainly found it useful in my journey.”
– Paul Polman, CEO Unilever